Web Survey Bibliography
In recent years with the increasingly world-wide introduction of the Internet, the use of online questionnaires has increased dramatically. However in Thailand, there has been only very limited systematic research on web-based design in Thailand, including for Thai undergraduates who are the biggest group of Thai internet users. The particular characteristics of the Thai language (e.g. no capital letters, no break between words, Thai script etc.) present some interesting challenges for online Thai surveys. This experimental study investigated web-based survey design principles based on an English language background trial at a Thai university with individual interviews and focus groups with the use of think aloud and other research techniques. The findings of two types of web usability tests revealed that the scrolling web-based format was the most suitable for conducting survey s and that such surveys are most likely to attract higher response rates when endorsed by a trusted organization, when instructions are short, simple and specific, when closed and dichotomous questions provide sufficient answer options and when matrix and semantic differential questions are limited. Research also indicates that the font, Ms Sans Serif of size "-1" or 14 pixels in Thai, is the most appropriate for the Thai language, as is a simple progression bar, three-point rating scales and an artistically decorated survey form.
The approximate ideal length of an effective on-line survey is about 20 questions, taking about 5 - 10 minutes to complete. The short and potentially sensitive demographic questions are best obtained just before respondents complete the questionnaire. Thai undergraduates adequately understand check boxes, option or radio buttons, and drop-down menus; therefore a help section may only be necessary when the survey is more complex than a general survey.
The study also examined the most attractive invitation method, comparing pop-up windows, message banners and advertising marquees in a 22-day trial on a Thai university website where 3,848 survey forms were completed, representing 22.7 per cent of those who entered the survey web-site. The characteristics did not differ from the actual university web-users profile - 58% were female and 32.8% were university students. The most effective invitation method was a message box when users clicked on any link on the homepage since it is a new method with no restriction from the browser with an effective grasp on the attention of the users. The most significant reasons influencing participants' decisions about the questionnaire were the same factors effecting decisions to participate in surveys generally: topic of survey followed by the importance of the survey content. The third reason influencing users' decisions to participate in this survey was the invitation method. In future, the third factor may become the ben efit accruing to the respondent.
RMIT Homepage (abstract) / (full text)
Web survey bibliography - Other (439)
- Survey Response Rates and Survey Administration in Counseling and Clinical Psychology A Meta-Analysis...; 2009; Van Horn, P. S., Green, K. E., Martinussen, M.
- Short Message Service (SMS) Technology in Alcohol Research-A Feasibility Study; 2009; Kuntsche, E., Robert, B.
- Having their say: email interviews for research data collection with people who have verbal communication...; 2009; Ison, N.
- Internet versus paper-and-pencil survey methods in psychological experiments: Equivalence testing of...; 2009; Lewis, I., Watson, B., White, K. M.
- The effect of varying the number of response alternatives in rating scales: Experimental evidence from...; 2009; Maydeu-Olivares, A., Kramp, U., García-Forero, C., Gallardo-Pujol, D., Coffman, D.
- Timing accuracy of Web experiments: A case study using the WebExp software package; 2009; Keller, F., Gunasekharan, S., Mayo, N., Corley, M.
- Representativeness of web surveys to the general public ; 2009; Sonck, N.
- The Mobile-only Population in Portugal and Its Impact in a Dual Frame Telephone Survey; 2009; Vicente, P., Reis, E.
- Impact of mixed survey modes on physical activity and fruit/vegetable consumption: A longitudinal study...; 2009; Nigg, C. R., Motl, R. W., Wong, K. T., Yoda L. U., McCurdy, D. K., Paxton, R., Horwath, C. C., Dishman...
- The Internet as a research site: establishment of a web-based longitudinal study of the nursing and...; 2009; Huntington, A., Gilmour, J., Schluter, P., Tuckett, A., Bogossian, F., Turner, C.
- Using Web 2.0 application Twitter for formative course evaluation: a case study; 2009; Burger, C., Stieger, S.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Online Versus Paper: Format Effects in Tourism Surveys; 2009; Dolnicar, S., Laesser, C., Matus, K.
- ISO 9001:2008 Quality management systems -- Requirements; 2008
- Objectivity, Reliability, and Validity of Search Engine Count Estimates ; 2008; Janetzko, D.
- Internet Technology and Social Capital:How the Internet Affects Seniors' Social Capital and Wellbeing...; 2008; Sum, S., Mathews, M. R., Pourghasem, M., Hughes, I.
- The Methodological Issues Associated With Internet-Based Research; 2008; Beddows, E.
- A national Internet survey on rapid sequence intubation patterns from Turkey ; 2008; Guneysel, O., Onur, O. E., Akoglu, H., Eroglu, S., Denızbası, A.
- The Effectiveness of CATI Method in the Survey “Structure of Agricultural Holdings”; 2008; Jakóbik, K., Ruta, G.
- An evaluation of the weighting procedures for an online access panel survey; 2008; Loosveldt, G., Sonck, N.
- Can online panels be truly global?; 2008; Shashkin, A. V.
- Use of a website to evaluate quality of work-life and quality of life among community workers helping...; 2008; Dupuis, G.
- The Danish time use and consumption survey 2008/9 - preliminary experiencies from applying a combined...; 2008; Bonke, J.
- Worth the Weight?: The Benefits and Pitfalls in Applying Survey Weights to Web Surveys of College Undergraduates...; 2008; Bloom, J. D.
- Maximising response rates in household telephone surveys; 2008; O'Toole, J., Sinclair, M., Leder, K.
- An Iranian Experience of Internet Surveys; 2008; Khoshgooyanfard, A. R.
- Psychological questionnaires and research on the Internet: A literature review; 2008; Orosa, F. J. E., Pinto, I. F., Sales PP
- A very low response rate in an on-line survey of medical practitioners; 2008; Aitken, C., Power, R., Dwyer, R.
- Effect of Incentives on Web-Based Surveys; 2008; Su, J., Shao, P., Fang, J.
- Not Mixed-Mode but Switch-Mode; 2008; Höglinger, M., Abraham, M., Arpagaus, J.
- Non-Response in the Panel Study of Belgian Households (1992-2002): An Output and Process Evaluation; 2007; De Keulenaer, F.
- Differences between respondents and nonrespondents in an Internet survey recruited from face-to-face...; 2007; Bandilla, W., Blohm, M., Kaczmirek, L. & Neubarth, W.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, Ma., Meierhoefer, C., Lipsman, A.
- Pilot study to recruite a sample for an online panel: Effects of contact mode, incentives and information...; 2007; Scherpenzeel, A.
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- Dual-mode electronic survey lessons and experiences; 2007; Lang, M.
- Internet-based survey design for university web sites : a case study of a Thai university ; 2007; Vate-U-Lan, P.
- Web questionnaires and Web 2.0; 2007; Folkedal, J.
- Internet Surveys – Data Collection challenges for Statistics (Norway); 2007; Gloersen, R.
- Deformation analysis of the repeated positional surveys in the undermined localities using web applications...; 2007; Milan, T.
- Promoting Internet surveys and respondent relationship at INE Portugal: WebInq data collection system...; 2007; Cunha, C., dos Santos, P. S., Goulão, C., Leal, J. F.
- Teaching and learning mixed methods research online; 2007; Ivankova, N., Verhoeven, F.
- Online Data Collection in Academic Research: Advantages and Limitations; 2007; Lefever, S., Dal, M., Matthiasdottir, A.
- How Demographic Characteristics Affect Mode Preference in a Postal/Web Mixed-Mode Survey of Australian...; 2007; Diment, K., Garrett-Jones, S.
- Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus...; 2007; Marta-Pedroso, C., Freitas, H., Domingos, T.
- Forced response in online surveys: bias from reactance and an increase in sex-specific dropout; 2007; Stieger, S., Reips, U. -D., Voracek, M.
- Drop Downs and Scroll Mice: The Effect of Response Option Format and Input Mechanism Employed on Data...; 2007; Healey, B.
- International Guidelines on Computer-Based and Internet-Delivered Testing; 2006
- Online community survey: an effectiveness measure for revealing citizen preferences in their role as...; 2006; Martin Juanil, D., Ismail, M.